摘要
从营销队伍的建设、营销战略和手段等方面探讨了我国商业银行树立科学发展观,并以此指导市场营销实践,实现效益、质量和规模协调发展的问题。
Discussing the commercial bank of our country establish scientific development view from marketing construction,marketing strategy,means respect of team,and instruct marketing to be practiced with this,the author realized the questions of developing the respect in harmony of benefit,quality and scale.
出处
《南通纺织职业技术学院学报》
2004年第2期79-80,共2页
Journal of Nantong Textile Vocational Technology college
关键词
商业银行
科学发展观
营销实践
commercial bank
scientific development view
marketing practicing