摘要
品牌是企业和产品的象征和代表,知名品牌在企业的营销活动中发挥着重要作用。企业名牌战略是以创名牌、保名牌为核心,带动整个企业向持续、稳定、健康方向发展的战略。企业要增强竞争力,实现可持续发展,必须大力实施名牌战略。
As a symbol of an enterprise and its products, a band plays a significant role in the marketing strategy of the enterprise. A band strategy is centered on the creation and retaining of the band which can bring a sustainable, stable and healthy development of the enterprise. It is essential for enterprises to vigorously implement the band strategy in order to enhance competitive power and achieve sustainable development.
出处
《涪陵师范学院学报》
2004年第4期96-99,共4页
JOurnal of Fuling Teachers College
关键词
企业
名牌战略
竞争能力
enterprise
band strategy
competitive power
