摘要
客户关系管理不仅是一种管理理念 ,又是一种旨在改善企业与客户之间关系的新型管理机制 ,也是一种管理软件和技术。数据挖掘能够对将来的趋势和行为进行预测 ,从而很好地支持人们的决策。CRM的成功在于成功的数据仓库。
CRM is not only a concept of management, but also a new mechanism of management, ESP in past several years,using to improve the relationship between the organization and the customers, as well as a software and technology of management. Data Mining can forecast the trend and behaviors,thereby nicely support people′s decision. A successful CRM is due to the success of Data Warehousing,Data Mining.
出处
《现代电子技术》
2004年第11期31-34,共4页
Modern Electronics Technique
关键词
电子商务
客户关系管理
数据挖掘
SDM
E-business
CRM(Customer Relationship Management)
Data Mining
SDM
