企业如何实施客户关系管理

HOW TO IMPLEMENT CUSTOMER RELATIONSHIP MANAGEMENT FOR ENTERPRISE

随着信息技术的飞速发展,先进的电脑网络和管理软件不仅改变了企业的管理和运营模式,也直接影响了企业的竞争能力.企业内部的管理模式不再能适应激烈的竞争,面向外部世界的CRM(客户关系管理系统)已成为管理软件的重点.本文将就对CRM的认识,CRM的功能,CRM的误区和企业如何实施CRM分别加以探讨.

With the rapid development of IT, the advanced Internet and management software are not only changing the management mode, but also influencing the competition of the enterprise. The internal management mode is not used to the fierce competition, so CRM which is facing the external world has been the focus of management software. In this thesis, we will discuss the general comprehension for CRM, the main function of CRM, the mistaken comprehension for CRM and how to implement CRM for enterprise.