中国汽车行业会展营销研究

Research on The Exhibition Marketing for China Auto Sector

文章以我国汽车营销策略和手段的大变革为背景,从介绍会展营销在企业市场营销战略中的功能入手,研究了我国现阶段汽车展览会存在的问题,并对此提出了合理化建议。

Based on the great change in auto marketing tactics and means in China, to start with the intro- duction of the function of the exhibition marketing in the enterprise's marketing strategy, this paper studies the problems of auto exhibition at present stage. Rea- sonable suggestions are also presented.