4Burr, S. & Davis S. Follow My Leader? Lookalike Retailer Brands in Non Markets in the U.K. [J]. International Review of Retail, Distribution and Consumer Research, 1999, 9 (2) : 163-185.
5Grant, L. Retailers' private-label brands see sales growth boom [N] . USA Today, 2004: B03.
6Hoch S. J. & Banerji S. When Do Private Labels Succeed [J] . Sloan Management Review, 1993, 34 (4) : 57-67.
7Kevin L. K. Strategic Brand Management [M] . Prentice Hal, 1998: 96-99.
8Laaksonen, H., Reynolds J. Opportunities for Own Brands in European Grocery Retailing [J] . European Retail Digest, 1994, 94 (3) : 4-8.
9McGoldriek, P. J. & Grocery G. An Extension of the Private LabelConcept [J] . European Journal of Marketing, 1984, 18 (1): 5-24.
