企业品牌策略管理的几点思考

Reflections on the Brand Management of Business Enterprises

品牌是现代企业在买方市场条件下参与市场竞争的重要方式．如何实施品牌策略，不断提升企业的竞争力，是企业思考的重要问题，特别是随着国际经济一体化进程的加快，企业面临的风险越来越大，企业应从不同方面加大品牌策略管理·提升企业的竞争力，有效地实现企业扩张，提高企业市场占有率。

Brand of a modern enterprise is the main way by which the enterprise joins in the market competition.How to carry out the brand strategy for promoting its competitiveness,especially under the condition of the speeding up globalization and the increasing risk the enterprise faces? The author of this article proposes some suggestions.