对企业发展网络营销的思考

On Building Cyber Marketing

网络营销作为一种新的营销方式 ,凭借着自身特有的优势和功能 ,给企业既带来机遇又带来挑战。一个成功的企业必须选择恰当的网络营销策略 ,才能在竞争激烈的市场中立于不败之地。网络营销在我国的企业中还刚刚起步 ,企业要想赢得更大的市场份额 ,必须实施网络营销战略。并对网络营销的策略选择提出了建议。

As a new business method, network marketing has brought enterprises not only opportunities but also challenges with its own advantages and functions.Only proper cyber marketing strategy can an enterprise succeeds in the market competition. In order to gain more market shares,it is necessary for Chinese enterprises to carry out cyber marketing strategies.