利用CRM提升我国证券业的竞争能力

The Promotion of Chinese Bond Industry's Core Competitence Through CRM

证券市场竞争已将证券机构由卖方市场转向买方市场 ,佣金下调 ,市场竞争日益加剧。可将CRM管理思想和CRM系统引入证券业 ,以深入挖掘客户的最大化价值、开展个性化、差异化服务来拓展市场占有率 ,提高客户的忠诚度 ,把有限的资金和资源集中投入到产生最大价值的客户上 ,提升我国证券业的竞争能力。

The competition in bond market has turned financial sectors into buyer's market from seller's market,which caused the decrease of commission and intensified the competition.with the introduction of CRM thought and system into bond industry,chinese bond industry's core competitence can be largely promoted through maximizing customer value,expanding market share by individualistic and diversified service,increase customer loyalty,and investing limited capital and resources into customers creating the largest value.