摘要
我国是服装生产和出口大国 ,服装出口量在世界市场占有近 2 0 %的份额。然而我国却没有一个国际知名的服装品牌 ,从服装大国到服装强国 ,我们还有很长的路要走 ,因此 ,有必要分析中国服装企业经营弱势以便塑造自己的品牌。
China is a big country of clothing production and export.Its export is the 20 percent of total global clothing market. But China has not own a famous international brand.There is still a long way to become a strong clothing country.It is necessary to analyze the disadvantage of clothing enterprise management in China so as to make Chinese clothing market keep up with the global market.
出处
《商业研究》
北大核心
2004年第11期137-138,共2页
Commercial Research
关键词
服装企业
品牌
经营
clothing enterprise
brand
management
