摘要
任何成功的广告 ,总是在语言及其它非语言形式如色彩、声音、画面等方面有机结合体。文章先以Austin及Searle的言语行为理论为基础 ,探讨广告的言语行为表现方式及技巧 ,然后进一步探讨情景在广告言语行为效果上是如何起积极作用的。
More successful advertisements are combinations of the speech and non-speech forms such as color,design,sound,picture and acting etc. The article is to discuss the repesentation methods and techniques of ads speech and then is further to explain how situation give positive effects on the effect of the ads.
出处
《安顺师范高等专科学校学报》
2004年第2期14-16,39,共4页
Journal of Anshun Teachers College
关键词
英语广告
语用分析
言语行为
语境
speech act
representation method of speech act
situation
advertisement
effect
