论电视文化的三种基本形态

On the Three Basic Forms of TV Culture

电视文化有三种基本形态 :一是作为一般文化形态的电视文艺。在适应观众心理需求的意义上 ,电视文艺是通俗文化和雅文化的合成性变异 ;二是作为选本文化的电视教育形态。选本是一种互动的文化形态 ,其主要特征是选本与反选本的统一 ;三是作为商业形式的电视文化。其存在主要有直接和间接两种形态 ,且表现为直观性、伴随性特征。

There are three basic forms of TV culture. The first is the TV literature that a cts as a normal cultural form. Under the guideline of Meeting the psychologic al demands of the audience,this form is a variation of the combination of publ ic culture and elegant culture. The second is the educational TV form that acts as text-selecting culture. The third is the commercial form of TV culture. It has a direct existing form and an indirect existing form,revealing intuitionist ic and concomitant features.