摘要
目的 :为连锁药店应对药品价格竞争提供参考思路。方法 :从经济学角度探讨药店竞争 ;分析平价药店与连锁药店各自的优、劣势。结果与结论 :连锁药店只有加强药学服务 ,不断发掘市场空白点 ,充分发挥自身优势 ,才能在竞争中立于不败之地。
OBJECTIVE:To provide the ideas about how the chain drugstores to reply to drug price war.METHODS:Economically,the competition between drugstore was discussed and the respective advantages and disadvantages of fair-price and chain drugstores were analysed.RESULTS &CONCLUSION:Chain drugstores should improve their pharmaceutical service,base oneself upon market voids,and exert self-advantages,if they want to win in price war.
出处
《中国药房》
CAS
CSCD
2004年第6期380-382,共3页
China Pharmacy
关键词
连锁药店
平价药店
价格竞争
优势
对策
chain drugstore
fair-price drugstore
price war
advantage
countermeasure
