试论生活文化和社会经济对体育消费水平的影响

A Preliminary Study on The Impact of Living Culture and Socioeconomy on People's Physical Culture Consumption

随着我国社会的进步 ,在开放性的消费社会中——尽管促动着人们文化观念、价值标准、消费方式的转变 ,在一定层面上强力地冲刷着“传统生活文化”的积淀 ;体育是一种较高层次的享受资料 ,只有当社会经济发展 ,恩格尔系数普遍降低后人们才会把享受资料的需要提高到重要的地位 ,才会有能力花钱享用体育、观赏体育 ,才会逐步建立起体育是健康之必备的消费价值观。从生活文化、社会经济的视角探讨其现阶段体育消费水平实现的程度 ,旨在为我国体育供给与体育消费需求提供其可参考性。

Social progress has entitled China to be a consumer-society that is open to the outside world. It has prompted the transformation of people's cultural mentality, their judging criterion of values and changes in their pattern of consumption. Therefore, it has pounded fiercely at the deposit of the traditional living culture in certain aspects.Physical culture is a means of enjoyment which is of comparatively high grade.Only when the development of society leads to the general decrease in Engel coefficient will people attach greater importance to their demand for means of enjoyment, to spend money on enjoying sports and gradually establish the consumption values-physical exercise is indispensable to health. This thesis approaches the current situation of expenses in physical culture from the angle of living culture and that of social economy and aims to provide some reference for the supply and demand of physical culture in China.