摘要
态势分析法 (SuperiorityWeaknessOpportunityThreats ,SWOT) ,是目前战略管理与规划领域广泛使用的分析工具 ,已在企业界应用 3 0余年。它通过估量组织内部的优势与劣势 ,以及对外部环境的机会与威胁进行分析辨别 ,制定有效的战略计划。将其引入护理管理 ,可以较客观全面地分析护理组织所处的内外环境 ,并根据构建的态势矩阵制定科学的护理工作对策 ,较好地增强护理管理的科学性及护理组织的市场适应性。
Superiority Weakness Opportunity Threats (SWOT) is a widely used analysis tool in the current strategy management and planning field, and it has been used for more than 30 years in the business field. It can help to establish effective strategy plans by estimating the superiority(S) and weakness(W) inside the organization and identifying the opportunities(O) and threats(T) outside. The application of SWOT in nursing management can help to analyze the inside and outside environment of a nursing organization objectively and comprehensively, and set up scientific strategies according to the situation matrix established, so as to strengthen the scientific of the nursing management and the market adaptability of a nursing organization.
出处
《护理管理杂志》
2004年第7期46-48,共3页
Journal of Nursing Administration