摘要
品牌忠诚是入世后中国国内旅行社的发展方向，旅行社的品牌形象策划与宣传，产品特色化，产品功能满足特定需求，完善服务体系和优质服务，致力于多产业的联动等是重要营建途径。
China's domestic travel industry has been aimed at brand loyalty since China's entry into WTO. Construction of brand loyalty should focus on planning and publicizing the brand image of the travel agency, characterizing its products to meet special requirements, perfecting its service and promoting an inter-industry co-operation.
出处
《株洲师范高等专科学校学报》
2004年第4期115-117,共3页
Journal of Zhuzhou Teachers College
关键词
旅行社
品牌忠诚
营建
途径
travel service
brand loyalty
construction
strategy
