跨国战略联盟及对我国企业的启示

International Strategic Alliance and the Significance to Enterprise in Our Country

实施战略联盟是当前经营企业的重要竞争战略,是经济全球化、国际竞争日趋激烈及网络经济迅速发展背景下企业求得生存和发展的主要对策。从分析通用汽车、菲亚特战略联盟的案例开始,指出战略联盟的特征和理论依据,重点论述当前形势下我国企业实施战略联盟的关键措施。

It is one of vital competitive strategies for an enterprise to carry out a strategic alliance, both in its operation and in its pursuit of growth. This article, begining with the strategic alliance between GM and Fiat, points out characteristics and theoretical foundations of the strategic alliance, and then focuses on the necessity and important measures for our company's strategic alliance.