略论案例教学

On Cases Teaching

阐述了教学案例的构成原则和要素 ,并结合营销课程对教学案例的运用进行了分析。认为在教学过程中通过案例的分析与解剖 ,来探索规律、阐发理论、引起思考、得出结论 ,可使学生从案例中得到启发 ,进而起到推广理论知识、指导营销实践的作用。

The compositional principle and factors of teaching cases are clarified with analysis made on the application of teaching cases into the course of Marketing. It is held that analysis and explanation of different cases in the teaching process can help the teachers to deduce marketing laws, explain theories, trigger out ideas and arrive at conclusions reasonably. They can also help the students to be enlightened, thus playing a part in promoting theoretical knowledge and guiding the practice in marketing.