创新:市场营销的生命力

INNOVATION:THE LIFE-FORCE OF MARKETING

创新是企业市场营销永恒的主题。企业面临的市场经济环境条件 ,决定了企业必须创新才能生存发展。而我国企业在市场营销创新方面还存在诸多的问题。随着科学技术的发展以及经济全球化 ,特别是信息技术和国际互联网的发展和应用 ,顾客需求和购买方式越来越复杂多样化 ,为企业市场营销创新提供了极其丰富的途径选择。

Innovation is immutable motif of the marketing of enterprise. Facing the marketing condition, it is necessary that the enterprise innovate for surviving and developing. With economic globality, especially, information technology and internet is developing and using , the requirement and purchasing method of customer are more and more varieties. Therefore, making innovation through marketing, the enterprises can adopt new marketing method and route.