摘要
介绍汽车产品销售策略,重点阐述销售渠道策略和促销策略。分析典型销售案例。
Sales strategies of automobile products are introduced. Sales channel strategies and sales promotion strategies are emphasized. Model sale cases are also analyzed.
出处
《上海工程技术大学学报》
CAS
2004年第2期159-162,共4页
Journal of Shanghai University of Engineering Science
基金
上海市教委第四期重点培育学科资助项目(2002
ZDXK 2)
关键词
汽车产品
销售策略
销售渠道
促销
automobile products
sales strategies
sales channel
sales promotion
