加入WTO后中国中高档成衣业的品牌战略

Brand Strategy of Chinese Middle-high Grade Apparel Industry after Entering WTO

通过对国内市场的分析,针对中高档服装企业,从品牌建设,市场定位等角度出发,提出了一定的见解及应对措施。

The current Chinese costume market situation is analyzed and the opportunities and challenges of domestic brands in the middle-high grade apparel industry are pointed out. Some recommendations concerning brand strategy, designing, positioning and marketing are given for the domestic brands.