摘要
就电子商务对客户关系管理的冲击以及如何提高客户关系管理的水平加以探讨 ,指出与客户建立长久、持续、经常性的商务关系 ,可提高企业的市场竞争力 ,保持企业长期、可持续的发展。
This article is mainly concerned with the impact e-business effects on the customer relationship management and the method to improve it, for the purpose to build up longterm, persistent and constant business relationships and enhance enterprises' market competitive power as well as maintain enterprises' longtime and sustainable development.
出处
《华北科技学院学报》
2004年第2期94-96,共3页
Journal of North China Institute of Science and Technology
关键词
企业
管理
电子商务
客户关系管理
Enterprise
Management
E-business
Customer Relationship Management
