浅析数据仓库在客户关系管理中的应用

Analyse the Use of Data Warehouse in CRM

目前客户关系管理(CRM)是企业管理研究的一个热点,也是企业增加利润的重要手段。而数据仓库是CRM的技术核心。本文主要介绍了CRM的内涵以及数据仓库技术的概念,并描述了数据仓库在CRM系统中的重要作用。

CRM is a new research of enterprise management and one of the most important facts leading the enterprises to be competent. At the same time,Date Warehouse is the keynel technology to CRM system. This article mainly expain the idea of CRM and the conception of DW,and then analyse the important function of DW in CRM system.