WTO环境下中国广告业现状及对策思考

China's Advertising Industry in the Context of WTO: Status Quo and Countermeasures

中国作为WTO成员国已经两年多,这将使我国广告业经营环境发生巨大的变化,因此,中国广告人必须认清现状,懂得游戏规则,抓住机遇,做出正确的战略选择,方可求得生存与发展。

Great changes have taken place in the operation environment of China's advertising industry since China became a member of WTO more than two years ago. Advertising practitioners in China should have a clear understanding of the situation, be familiar with the game rules, seize the opportunity, meet the challenge, make proper strategic decisions so as to survive and develop.