摘要
以改善中国排球市场现状为主要目的,从媒体宣传的角度分析了中国排球市场低速的现状与原因,并针对如何提高排球比赛在广告主心目中的价值、如何增加排球对球队赞助商的吸引力等问题,提出了相应的建议。
The main objective is to improve the undeveloped China volleyball market. From the media aspect, the condition and reasons of undeveloped China volleyball market were analyzed. As far as how to improve the volleyball matches' commercial value according to advertisers and how to improve the attraction of volleyball to team supporters, some advices were provided for volleyball team mangers.
关键词
中国排球
媒体分析
原因与对策
Chinese Volleyball
media analysis
countermeasures
