摘要
不断升级的“哈啤争夺战”,是SAB和AB两个跨国巨头在中国市场上“大决战”的开始。两个巨人之间的战争,正在对整个啤酒行业的竞争环境产生翻天覆地的变化。
On May 24, the world second largest brewery, SAB Miller (SAB), announced to spend 4.3 billion HK dollars to buy shares of Harbin Brewery which is one of the four major breweries.
Not long ago, Anheuser-Busch(AB), the world largest brewery acquired 29.07% shares of the brewery and become the second largest share holder, its ownership is only 0.53% less than the No. 1 share holder of the brewery, SAB. AB has controlled 50% of China's high-end beer market by purchasing and expanding China's breweries. Through its unremitting efforts, its Budweiser becomes a wellknown brand of high-end beer in China. Now AB does its utmost to increase its share in China's low-end beer market and to undermine SAB's base in Northeast China in particular.
SAB is a major player in China's low-end beer market. The latest move of SAB is an act against AB to safeguard its market. It's still unclear what's the result of two beer giants competition, but it's not good news for rest 1000 Chinese breweries.
