电子商务的发展对市场营销的影响

Research on influence of development of electronic business to marketing

电子商务正在逐渐改变着传统的商务模式。电子商务的发展改变了市场营销的环境,影响着消费者的消费行为,进而使得企业的营销理念和营销管理中心发生着转移。

Electronic business is changing the model of traditional business. With development of electronic business, the environment of marketing and the act of customers will be changed, so enterprise must renew their marketing idea and change their marketing management center.