试探广告设计的学科建设及其艺术特性

Exploration on the Advertisement's Construction and its Art Character

本文从广告设计专业的特点出发,结合美术学院的实际情况,论述了关于建设广告艺术设计专业的必要性和迫切性。从基础性学科和应用性学科两方面对广告设计专业的建设发展进行了分析,并对广告设计专业的艺术特性做出了适当的阐释。

Based on the advertisement's character and the cases in School of Art this article explains the necessity and urgency for constructing the major - Ad design. From the foundation subject and using subject, the article analyses the advertisement's development and does some proper explanation.