韩国吸引中国游客的战略和方案

Strategic Approaches to Attracting Chinese Tourists to Korea

中国经济的持续增长,使新兴富豪和高收入阶层的人数不断扩大,从而成为对韩国极具吸引力的市场。本研究将就中国市场的潜在旅游需求进行评价,对中国游客对韩国的印象进行调查,并提出韩国吸引中国游客的战略和具体方案。

The number of newly rich people in China have been rapidly growing. Coupled with the existing enormous number of high-income persons, this trend makes Chinese travel market more attractive to Korean travel industry than ever. This paper suggests strategic approaches to bringing in more Chinese tourists to Korea in the fields of tourism product development, promotion, and tourist-receiving environment.