入世后如何建立中国汽车工业的营销体系

How To Esrablish The Marketing System for Chinas Auromobile Industry

本文首先描述了营销体系、营销体系的功能、营销体系的影响因素以及中国汽车王业营销体系的发展过程,然后介绍了国际汽车工业营销体制、营销模式及营销体系的建立,最后结合中国汽车工业的现状来阐述了如何建立中国汽车工业的营销体系。

It describes the marketing system , its function, its affecting factors and its developing process in China's automobile industry ,then introduces the marketing system in the international autombile industry, marketing mode and the establishment of marketing system , finally with the existing situation of China's automobile industry in view , it deals with how to establish the marketing system for China's automabile industry.