湘鄂渝黔边区城市居民体育消费现状调查与分析

Investigation and Analysis on Condition of Sports Consumption of Citizens in Hunan,Hubei,Chongqing,Guizhou Rural Area

通过对湘鄂渝黔边区8个市县城市居民的体育消费现状进行了调查,分析了影响边区 居民体育消费的因素,据此提出:1)开展大众健身活动必须与本地区传统项目相结合,开展活动 必须与边区商贸相结合;2)开发培育体育消费市场必须使边区的民族体育活动与边区旅游业相 结合;3)增加边区居民收入,转变消费意识才能逐步缩小边区居民与经济发达城市居民体育消 费结构存在的差距。

Through investigation on sports consumption of citizens in 8 districts of Hunan, Hubei, Chongqing, Guizhou rural area, this paper analyzes the influence factors of sports consumption. Based on it,the author put forwards that mass sports activity should combine with local traditional sports and border area trade. The exploitation of consumption market should combine with minority sport activity and local tourism,increase the citizen's income,changes the concept of consumption, gradually decrease the different of consumption structure between economic developed areas and rural areas.