摘要
中国的广播业-包括电台和广告代理机构以及广告主-普遍需要一个通行货币来保证相互之间的一致和统一.据全球收听率研究行业的领先机构-尼尔森媒介的收听率调查,第一轮的数据显示出,在中国有近半数15岁以上人士平均每周会收听电台的节目,每个听众平均每周收听13小时48分钟,充分表现了电台作为广告投放媒介的巨大潜力.
Nielsen Media commenced tracking of radio listening in 32 major cities in China and will reach 35 cities by the end of the year. The service will be based on individual listening diaries placed with people 15 years of age and over. By introducing the world's best practices in radio ratings services, it will bring to the clients knowledge and consistency in reporting across international boundaries.
出处
《中外食品》
2004年第6期44-45,共2页
Food global industry
