摘要
企业在市场竞争中所处的相对竞争地位不同,可供选择的竞争战略也就不同。其中,作为市场追随者,在追随市场领导者的同时,还要承受来自市场挑战者的压力。我们需应用博弈论的方法,分析市场追随者在各种不同情况下对于竞争战略的选择过程。
There are different competitive strategies available for the enterprises to choose according to their relative status in the market. The followers of market whose strategy is made in conformity with the leader of market will surely be under the pressure from the challengers of market. It is assumed that game theory can be used to analyze the game between the followers and the challengers in order to describe the strategy-choosing process in different conditions.
出处
《商业研究》
北大核心
2004年第13期11-13,共3页
Commercial Research
关键词
相对竞争地位
竞争战略
博弈
relative competition status
competitive strategy
game theory
