摘要
市场营销观念的发展在经历了半个世纪后,遇到了严峻的考验。为进一步发展应用管理学中的情景分析法,揭示市场营销观念发展的误区,提出市场营销观念的运用应该与具体的市场营销情景相匹配的观点。
After half a centry's development, marketing concept has now received a serious challenge. By introducting the situational analytical method in management theory, this paper reveals the misconcepts in marketing and holds that the application of maketing concept showld be fit for concrete marketing situation.
出处
《商业研究》
北大核心
2004年第13期142-143,共2页
Commercial Research
