创佳彩电江西市场营销方略

The marketing strategy of Chuanjia brand TV sets in the Jiangxi markets

在竞争异常激烈的彩电市场中,作为后起之秀的创佳彩电如何运作江西市场,从区域市场划分、营销模式、经销商选择、物流配送、品牌宣传、服务等方面进行了分析。

In the extremely competitive color TV sets market, how the Chuanjia (meaning creating excellence) TV sets are sold is analysed from the aspects of division of regional markets, marketing pattern, selection of sale persons, logistics, brand publicity and service.