专中求活 活中求新——办好地市级党报专刊浅见

To Be New and Flexible——how to make a good column in a newspaper

专刊已成为报纸版面中的一个重要组成部分,它以服务性强、指导性强、贴近性强等优势,深受广大读者的喜爱。一张报纸能否占领市场、吸引读者,专刊起着十分重要的作用。现仅就如何办好专刊,怎样使专刊在专的基础上求新求活作以探讨。

This paper discusses how to make a good column and how to innovate a column.Column plays an im- portant part in a newspaper layout,which is popular because it can serve,guide and close at a high level.Whether a newspaper could occupy the market and attract readers,column plays a significant part.