对掠夺性定价的再认识

Reconsideration of the Predatory Pricing

本文通过对掠夺性定价判断标准及其与垄断的关系的探讨 ,提出了对掠夺性定价的一些看法。认为掠夺性定价并不如定义那般完美 ,无论从理论上还是在现实中 ,厂商要借这一价格策略来达到目的都很困难 ,而且对于处于新经济时代的数字产品的价格策略来说 。

On base of discussing some problems about predatory pricing in fields of judging standards,relationships with monopoly and the speed of antitrust,combing previous research achievements and practice,the author put forward some viewpoints about predatory pricing, and consider that predatory pricing is not the same as teaching materials described, it's difficult that a company achieves its own goals by means of predatory pricing both in theory and in practice, especially for some pricing strategies of digital products in era of new economy, which traditional definition of predatory pricing seems not give us a perfect explanation.