智能化商业导购决策模型及其应用研究

Studies on Intelligent Purchase Instruction Model and its Application

基于对商业导购行为的研究,分析了当前导购行为和效果在网络信息环境下的不足之处,提出导购决策的一般化过程,并在该过程引入层次分析法(AHP)、熵权多目标决策法等方法构建智能化导购决策模型,实现对目标商品集的精确遴选,提出满足消费者偏好的导购意见;通过将该模型应用于笔记本电脑导购决策的实证表明,该模型实用、可行、操作性强。

Based on the analysis of the popular purchase-instruction in commercial market, this article pointed out the insufficiencies of the information condition and suggested the general decision process of purchase-instruction. The AHP method and the entropy weights multiobjective decision making method were introduced into the core of the process and thus an intelligent purchase-instructive favorite model was designed and implemented to achieve precise selection from the objective goods set. Finally this model was applied to the analysis of purchase-instructive decision process of lap-top, and satisfactory evident-based result was achieved. This mode has been proved to be practical, feasible, and easily manipulated.