摘要
20 0 8年北京奥运会市场化运作模式的正式启动 ,为企业界开辟了新的发展渠道。奥运会独特的商业运作模式和全球性品牌效应已经成为北京经济新的增长点。奥运会的经营理念决定着企业对奥运会的项目投资 。
The formal start of the operation pattern about Beijing 2008 Olympic Games has begun a new way of development for the companies. The unique business operation pattern and the global brand effect of the Olympic Games has become the new point of growth in Beijing’s economy. The management theory of the Olympic Games plays a decisive role in the company’s investment. Objective appraisal about the Olympic Games’ economic benefits and the choice of scientific way to invest had become the key problems every company should study urgently.
关键词
奥运会
经济效益
运作模式
投资政策
企业战略
Olympic Games
economic benefit
operation pattern
investment policy
business strategy
