基于随机投标人数的最优保留值设置

Optimal Reservation Value Setting Based on Random Bidders

在Friedman对投标人数所作的服从Poisson分布假定的基础上,研究了招标活动中招标商对最优保留值的设置问题,得出了最优保留值的设置与参与投标的期望人数无关以及招标商的期望收益受参与投标的期望人数影响的结论,同时给出了最优保留值的设置公式,从而给招标机制的设计提出了一种更接近实际情况的方法。

Friedman viewed that the number of bidders in bidding submit Poisson Distribution. On the aboue assumption, this paper studies reservation value setting and draws conclusions that reservation value has no pertinence with the expected number of bidders while the expected number of bidders affect expected revenue of the auctioneer. Meanwhile this paper gets a formula to calculate reservation value, thus brings forward a way for design of bidding meechanism, which further approaches actual conditions.