摘要
文章通过对关系营销概念的阐述,提出了关系营销在电信企业营销活动中开展的必要,同时就电信企业如何开展好关系营销提出了一些看法。
By expounding the definition of relation marketing,this paper puts forward the necessity of it in the marketing activities of the telecom enterprises,at the same time,gives some suggestions on how to develop it well.
出处
《长沙通信职业技术学院学报》
2004年第2期41-45,共5页
Journal of Changsha Telecommunications and Technology Vocational College
关键词
电信企业
关系营销
顾客忠诚
顾客维系
顾客满意度
relation marketing
customers’loyalty
customers’maintenance
customers’satisfaction
