摘要
近年来 ,“绿色”已受到人们越来越多的关注。与此相一致 ,“绿色营销”也成为企业发展中的必然选择 ,为此 ,本文着重论述了企业选择“绿色营销”的原因及在实际操作中如何实施“绿色营销”
Now, people have paid more attention to 'no pollution'. As a result, the enterprises have to choose 'green makreting' for their development. In this article, the reasons why enterprises must choose 'green marketing' and how to practise it are discussed.