网络传播与社会文化

The Internet and the Social Culture

互联网正成为最具影响力的文化传播媒体。网络传播的特点和文化意义有助于转变社会文化观念,打造网络文明形态。网络媒体是一柄双刃剑,既能为社会进步和人类价值实现提供技术基础,同时又带来一系列社会问题和道德问题,因而网络文化建设需要改善网络伦理系统,健全并优化网络生态环境。

The internet is becoming the most influenced cultural media. The characteristics of the network and its cultural meaning can help us to transform the concept of social culture and to form the network civilization. The network media is a sword with two sides, which can supply the technological basis for social progress and human value and at the same time bring some social and moral problems as well. So it is necessary for us to improve the ethical system of the network and to strengthen and optimize the ecological environment of the network in the development of network culture.