从“温州学”角度审视温州旅游文化

An Outlook on Wenzhou Tourism Culture from the Angle of "Wenzhou Study

温州学是一门正在兴起的、以研究温州文化为主要内容的综合性学科。创立温州学,研究温州学,可以从一个更为广阔的角度审视温州的旅游文化。 “温州模式”是研究温州学和温州旅游文化的基本切入点,温州传统的“重商文化”深刻地影响着温州旅游文化的基本内涵和内在品质。温州旅游文化形象的基本定位应该是商业文化与景观文化相结合的“双重主题”。

Wenzhou Study is a comprehensive thriving subject, based on the study of Wenzhou' s culture. The establishment and research into Wenzhou Study can provide a broader view on the study of Wenzhou' s tourism culture. Meanwhile, the research into Wenzhou Study and Wenzhou tourism culture can be based on 'Wenzhou Model', as Wenzhou' s traditional 'business- centered culture' greatly influences Wenzhou' s tourism culture. Therefore, Wenzhou' s tourism culture should focus on the combination of commercial culture and travel culture.