共享单车的盈利模式分析与管理质量提升策略

Profit Model Analysis and Management Quality Improvement Strategy of Bike-Sharing

在提倡低碳生活,绿色出行,便捷生活的背景下,共享单车的出现及发展解决了市民生活出行最后一公里的公共交通问题,响应了节能减排的号召。如今共享单车已经成为城市整体公共交通系统的重要组成部分。共享单车在提供便捷的同时,也渐渐暴露出行业内部的盈利模式的弊端,共享单车企业为了提高利润,加大共享单车的投放量,但由于停放区域有限,骑行者在完成骑行后,找不到合适的停放位置,便就地停放,使得共享单车乱停乱放的现象更加严重。为了探究该现象背后的原因,我们研究了共享单车企业的盈利模式,共享单车发展初期,主要以永安行为例,并与其他共享单车企业的盈利模式作比较,分析出整个共享单车企业目前面临的问题以及盈利模式的弊端,针对这些问题提出自己的建议。

Under the background of advocating low-carbon life, green travel and convenient life, the emergence and development of shared bike solve the public transportation problem of the last kilometer of public life and respond to the call of energy saving and emission reduction. Now shared bikes have become an important part of the city’s overall public transport system. Shared cycling in providing convenient while, also gradually exposed the disadvantages of the profit pattern of industry, shared bikes companies in order to improve the profits, increase the supply of sharing a bike, but due to the limited parking area, rider after finish cycling, find parking location, on-site parking, make shared cycling disorderly parking place phenomenon is more serious. In order to explore the reasons behind the phenomenon, we study the shared cycling enterprise profit model, shared cycling early development, mainly to Youon Technology Company as a case analysis, and compared with other bicycle enterprise profit model, analyze the problems the entire shared bicycle enterprises are facing and the disadvantages of profit model, put forward suggestions to solve these problems.