资源依赖理论下慈善捐赠对企业创新绩效的影响研究——基于双调节变量的多元回归模型分析

Research on the Impact of Charitable Donations on Enterprise Innovation Performance Based on Resource Dependence Theory—Analysis of Multiple Regression Model Based on Dual Adjustment Variables

企业的创新能力对于维持企业地位具有十分重要的意义,越来越多的企业通过慈善捐赠借助媒体舆论,从利益相关者处获取资源。当企业进行慈善捐赠时会发生内部资源挤占现象抑制企业创新,但又通过外部利益相关者得到企业创新所需的各类资源,二者之间互相竞争,又互相促进,在企业的长期发展中可形成一种动态的平衡关系。本文通过利用SPSS 26.0软件,对近五年A股上市公司数据进行相关性分析以及多元线性回归的相关统计计算。实证研究发现,企业积极进行慈善捐赠有利于企业创新绩效的提升;当企业融资约束较低时,慈善捐赠对创新绩效的促进作用更加显著;当企业媒体关注度高时,慈善捐赠对企业创新绩效的促进作用更显著。由此建议企业提高动态调整能力、增强社会关系嵌入、推进数字化进程等方式来促进资源合理高效的配置,并达到扩大宣传的效果。

The innovation ability of enterprises is of great significance to maintaining the status of enterprises. More and more enterprises use the media and public opinion through charitable donations to obtain resources from stakeholders. When companies make charitable donations, they will squeeze internal resources to inhibit corporate innovation, but they also obtain various resources needed for corporate innovation through external stakeholders. The two compete with each other and promote each other, which can form a dynamic and balanced relationship in the long-term development of the enterprise. This article uses SPSS 26.0 software to carry out correlation analysis and multiple linear regression statistical calculations on the data of A-share listed companies in the past five years. Empirical studies have found that companies’ active charitable donations are conducive to the improvement of corporate innovation performance;when corporate financing constraints are low, charitable donations have a more significant role in promoting innovation performance;when corporate media attention is high, charitable donations have a greater impact on corporate innovation performance. The promotion effect is more significant. Therefore, it is recommended that companies improve their dynamic adjustment capabilities, enhance social relationship embedding, and advance the digitalization process to promote the rational and efficient allocation of resources, and achieve the effect of expanding publicity.