大学生慈善捐赠影响因素研究

Research on the Influencing Factors of College Students’ Charitable Donation

目的:自《慈善法》实施以来,社会捐赠一词逐渐被社会公众所认可与支持,其社会价值与作用也逐渐凸显。大学生作为未来的潜在捐赠群体,其对于社会捐赠的导向与支持有着重要意义。因此,研究大学生慈善捐赠影响因素,激发大学生捐赠积极性尤为重要。方法:本文研究了大学生慈善捐赠的影响因素,构建影响因素模型,运用spss进行了因子分析和回归分析,分析了各因素对于大学生慈善捐赠的影响机制并针对影响因素给予一定的建议。结论:研究证明,包括重要角色呼吁、慈善组织形象、捐赠领域、捐赠形式以及捐赠数额在内的外部因素与包括同情、捐赠动机和社会责任在内的内部因素共同影响大学生的慈善捐赠意愿。

Since the implementation of the Charity Law, the term “social donation” has gradually been recognized and supported by the public, and its social value and role have gradually become prominent. As a potential donation group in the future, college students play an important role in guiding and supporting social donation. Therefore, it is very important to study the influencing factors of college students’ charitable donation and stimulate their enthusiasm for donation. This paper studies the influencing factors of college students’ charitable donation, constructs the influencing factor model, analyzes the influencing mechanism of each influencing factor for college students’ charitable donation, and gives some suggestions for the influencing factors.