媒体使用、社会网络对居民主观幸福感的影响——基于有序Logit模型的分析

The Influence of Media Use and Social Network on Residents’ Subjective Well-Being—Analysis Based on Ordered Logit Model

以往研究较少关注到媒体使用和社会网络对幸福感的综合影响。本研究基于2018年中国综合社会调查(CGSS2018)的数据,以媒体使用、社会网络为自变量,以居民主观幸福感为因变量构建有序Logit模型,具体分析媒体使用和社会网络能否影响居民主观幸福感,以及媒体使用和社会网络对居民主观幸福感的影响是否存在年龄差异。研究结果发现:第一,媒体使用与居民主观幸福感之间呈负相关关系;社会网络对居民主观幸福感之间呈正相关关系;除户口类型变量外,其余个体特征变量均对居民主观幸福感有显著影响。第二,媒体使用对社会网络有显著的正向影响。第三,媒体使用对中老年居民主观幸福感的影响较大,社会网络则对青年居民的影响最明显。

Previous studies have paid less attention to the comprehensive impact of media use and social net-work on happiness. Based on the data of China General Social Survey (CGSS2018) in 2018, this study constructs an ordered Logit model with media use and social network as independent variables and residents’ subjective well-being as dependent variable, and analyzes whether media use and social network can affect residents’ subjective well-being, and whether there are age differences in the in-fluence of media use and social network on residents’ subjective well-being. The results show that: first, there is a negative correlation between media use and residents’ subjective well-being. There is a positive correlation between social network and residents’ subjective well-being;in addition to the household type variables, the individual characteristic variables have a significant impact on residents’ subjective well-being. Second, media use has a significantly positive impact on social networks. Third, media use has a greater impact on the subjective well-being of middle-aged and elderly residents, and social network has the most obvious impact on young residents.