新冠疫情背景下餐饮企业盈利能力研究——以海底捞股份有限公司为例

Study on the Profitability of Catering Enterprises under the Background of COVID-19—A Case Study of Haidilao Limited Company

受疫情等诸多因素的影响,餐饮行业面临着新的机遇和挑战。海底捞股份有限公司在我国餐饮行业处于领先位置的情况下,2020年实现了自上市以来首次亏损,暴露出其经营过程中存在的问题。文章首先通过2018至2020年的企业年报对海底捞的盈利能力进行了基本分析,在此基础上运用杜邦分析体系对海底捞盈利能力进行了更深入分析,研究了海底捞股份有限公司近三年权益净利率、总资产周转率、营业净利率和权益乘数等财务指标的变动趋势,并将衡量盈利能力的权益净利率指标同行业竞争对手进行数据的横向对比。据此,对海底捞股份有限公司盈利过程中存在的问题进行分析,并提出相应的解决对策。

Affected by the epidemic and other factors, the catering industry is facing new opportunities and challenges. While Haidilao Limited Company is in the leading position in China’s catering industry, it realized its first loss since listing in 2020, exposing the problems in its business process. Firstly, the article makes a basic analysis on the profitability of Haidilao through the annual report of the com-pany from 2018 to 2020. On this basis, makes a more in-depth analysis on the profitability of Haidi-lao by using the DuPont analysis system, and studies the change trend of the financial indicators such as the equity net interest rate, the total asset turnover rate, the operating net interest rate and the equity multiplier of Haidilao Limited Company in the past three years, and the equity net inter-est rate index, which measures profitability, is compared with the data of the industry competitors. Based on this, the paper analyzes the problems existing in the profit process of Haidilao Limited Company, and puts forward corresponding solutions.