少数民族大学生消费价值观量表编制和统计分析

Compilation and Statistical Analysis of Consumption Values Scale for Minority College Students

目的:编制一个适用于少数民族大学生消费价值观诊断的量表并利用该量表收集数据做统计分析。方法:我们首先对云南省高校210名少数民族大学生进行测试后,经调查、分析后得到正式问卷,然后利用正式问卷对526名大学生进行调查统计分析。结果:得到了一个适合少数民族大学生消费价值观测量的量表,该量表的Cronbach α值为0.909。结论:少数民族大学生消费价值观量表的信度、效度都比较理想,可以作为少数民族大学生消费价值观的一个有力诊断评定工具。利用该量表做初步的统计分析还表明无论是性别还是生源地对消费价值观都没有显著的影响。

Objective: To develop a scale for the diagnosis of minority college students’ consumption values. And use the scale to collect data for statistical analysis. Methods: We first tested 210 ethnic minor-ity college students in Yunnan Province, obtained a formal questionnaire after investigation and analysis, and then used the formal questionnaire to conduct a survey and statistical analysis on 526 college students. Results: We obtain a consumption values scale of minority college students. The Cronbach α of the scale of consumption value is 0.909. Conclusion: The reliability and validity of the scale are very nice as an effective tool to test minority college students’ consumption values. Preliminary statistical analysis using this scale also showed that neither gender nor birthplace had a significant impact on consumption values.